How These Co-Founders Scaled Their Business to Millions in Revenue – SFGate

Gym Launch is a true small business success, growing from one employee to 70 in just three years. What’s the secret to its success? The first aspect was not getting trapped into pricing competition, but instead focusing on giving customers the best experience possible. Second was embracing the notion that it’s okay to have polarizing marketing. Being up front about who you are helps attract the right customers. The final key to success was to leverage “ugly testimonials.” The company used customer posts, photos and videos as is, without cleaning them up. In this way, they come across as more believable.

Key Takeaways:

  • The video features an interview by Entrepreneur Network partner Emily Richett with the owners of Gym Launch, Alex and Leila Hormozi, and discussed how they grew their business.
  • Alex says that the first concept that was uppermost on their mind was not cost but how to serve the customer first.
  • One has to be good at what he is doing, without cutting corners and when your customers are pleased, you will have margin leftovers.

“Leila Hormozi shares that in order to attract the right client from the get-go, you need to have polarizing marketing. Don’t hold back on what the expectations are for your program or service.”

Read more: https://www.sfgate.com/news/article/How-These-Co-Founders-Scaled-Their-Business-to-13697880.php

MMA gym hosts self-defense seminar after alleged sexual assault in Kingwood park – Chron

A February 15 sexual assault in Houston’s East End Park by a masked and still-unidentified man inspired Tom and Jillian McCusker of McCusker Mixed Martial Arts to create a self-defense seminar for local women. The class, which costs $25 a person, is meant to teach women how to defend themselves and escape alive from a surprise attack. It will focus on Brazilian Jujitsu techniques that are useful for ground fighting, especially against a larger opponent, and can allow the attacked person to gain control over the situation.

Key Takeaways:

  • There was an incident of sexual assault at East End Park on February 15 that Tom and Jillian McCusker thought was too close for comfort.
  • They both thought there was a way to counter the fear, so they organized a seminar on mixed martial arts for women at their dojo.
  • The sexual assault case that was reported at East End Park is still under investigation and the suspect in question is a male, 20 to 35 years old.

“Per Houston police, at around 4 p.m. on Feb. 15 they received a call from a woman saying she was grabbed from behind by a masked man while walking back to the park’s entrance-exit point. She was attacked and sexually assaulted, but after kicking him in the groin region she managed to escape to a friend’s house and dialed 9-1-1.”

Read more: https://www.chron.com/neighborhood/kingwood/business/article/MMA-gym-hosts-self-defense-seminar-after-alleged-13671010.php

Is It Ever Too Late to Pursue a Dream?

Dan Stoddard is an inspiration that one should not stop dreaming no matter the age. He works for Ottawa’s OC Transpo public transit system and goes on two six-hour shifts regularly, yet that does not deter him from putting the time to practice and train for his basketball game. He is 42 years playing in a game where his teammates are two decades younger than he is, but he has won their respect. During one of the games where they were losing, after a ten-match losing streak, Stoddard came down with great burst of exhaustion that he had to use the restroom because he was tired, yet he kept going on, because according to him the team needed him. Stoddard has dreams of playing at the NBA and believes that it is achievable even at his age. He cannot stop dreaming. He believes that if he was not talented in basketball he wouldn’t be doing this. His coach at Algonquin is also impressed by Dan Stoddard’s work rate. He notes that Stoddard has taken much pain to get to where he is in the team but he keeps doing it every day. To many of his opponents, Stoddard is something of a hero, someone that even the Canadian press has recognized the mark he has left in the Algonquin team. He is an example of the fact that we should not stop dreaming no matter the age.

Key Takeaways:

  • Dan Stoddard was exhausted by the strain of the match and he had taken Gatorade, but he knew that his team depended on him.
  • Algonquin, the team he was on had lost 10 of its 14 games so this last defeat seemed immaterial to Stoddard.
  • At 39 Stoddard joined Algonquin college and joined the basketball team immediately after. He was often called “Old man Dan” by others but this did not deter him.

“He knew others would think this experiment was crazy — during the Thunders’ preseason schedule, Stoddard heard the laughter from opposing coaches and players — and he even realized that his endeavor reeked of desperation, but he never felt the pull of quitting.”

Read more: https://longreads.com/2019/03/19/is-it-ever-too-late-to-pursue-a-dream/

How to Promote Your Live Event on Facebook

You can use Facebook tools to promote a live event that you host, and to help you contact attendees afterwards. You can geopin a Facebook frame so that attendees can easily apply it when filming or photographing your event for a Story. You can also create an event hashtag and then encourage people to use it with prizes or competition. Another option is to use geotargeting so users will receive your Facebook video ad during the event. It’s also very important to retarget people after the event is finished.

Key Takeaways:

  • You can upload a uniquely specific, branded frame for your event, both to make it more eye-catching and to distinguish it from all other related events.
  • Your frame, which will be geo pinned to activate in your event region, should be uploaded in a PNG format.
  • Your unique, branded frame should have a designated name and also have a transparent background.

“When you create your event hashtag, choose something that’s short and snappy so it’s easy for attendees to type in and remember. Abbreviations for the event name or your brand work well.”

Read more: https://www.socialmediaexaminer.com/how-to-promote-your-live-event-facebook/

4 Simple Ways to Up Your Millennial Marketing Game

Social media marketing to Millennials — who constitute the largest demographic on social media — is one of the major fronts of the “war for attention.” Running a contest or challenge for your target audience can help you reach users who are on social media but not looking for anything to buy. Simple, conversational content that eschews jargon is usually the best way to appeal to Millennials. You should also be planning to capitalize on WhatsApp advertising as Facebook expands the opportunities to advertise on the popular app.

Key Takeaways:

  • Many brands are downsizing their traditional marketing campaign efforts in favor of allocating their resources in the area of digital marketing.
  • Challenging potential customers with a fun contest is a great way to spark new customer interest on a site like Facebook.
  • It’s important to remember that most Facebook and Instagram users are not browsing the site with an intent to buy, so simple and fun is a good way to go.

“Social media marketing has proven to be one of the right ways to do digital marketing. Besides being super-efficient, this form of marketing seems like the right way to go because the major social media platforms have received both good and bad press about how easy it is for them to attract users and keep them coming back.”

Read more: https://www.entrepreneur.com/article/328333

What Do You Say to the Client Who’s Losing Interest?

In the world of business it is almost inevitable that you will have clients that who once were extremely interested in a product or service you have to offer, are now starting to lose that initial spark of interest that they had. In order to combat this and to ensure that they remain loyal clients and customers, it is necessary that businesses are able to implement certain strategies to keep their product fresh in the eyes of clients.

Key Takeaways:

  • The fitness equivalent of ghosting is having clients who just suddenly disappears on you – they stop checking in or logging their meals.
  • Every fitness trainer doesn’t want to be ghosted, rather they want to make sure they understand why their clients are leaving by having them talk to them.
  • Progress in fitness doesn’t just come by achieving fitness benchmarks or adding up grams of protein. Progress comes in several ways.

“Sooner or later, even the best client will get distracted by real life.”

Read more: https://www.theptdc.com/2019/02/say-client-whos-losing-interest/

How to stay healthy while traveling

Being away from your home can pose some limitations on your daily exercise capabilities. In her latest article, Kate Miller focuses on 7 tips to keep you healthy and productive while traveling outside of your city. These tips include using hotel accommodations, walking to your destination if possible and even learning to use the natural settings as a platform for exercise. The secret to keeping on track is to learn to workout everywhere. You don’t need to be at a gym to be the healthiest you!

Key Takeaways:

  • Stay in a hotel or Airbnb that has a fitness center where you can work out.
  • If a gym is not available, try working out in a park or even in a spot with a bench and a tree.
  • Walk around the place you are visiting instead of taking a car or public transit.

“Many of us spend a good amount of time traveling for work or fun and it’s easy to fall back into unhealthy habits.”

Read more: https://matadornetwork.com/read/stay-healthy-while-traveling-exercise/

Buying a Gym Membership: 6 Things to Consider Before You Purchase

A gym membership, although helpful for many, isn’t the ticket to fitness for everyone. Some people prefer to workout at home or outside. Many people are nervous to work out at a gym. Therefore you can relax, knowing you’re not the only nervous person there. If you’re not sure how to use your gym, try a few sessions with a trainer, if possible. When deciding to join a gym, haggle for a good price or simply join in January, when many gyms run specials. In order to make sure your possible new gym is the best choice for you, visit using a guest pass before making your decision.

Key Takeaways:

  • Some of the considerations for picking a gym include class offerings and what equipment is available, as well as more mundane issues like convenience and cost.
  • Gym membership fees can vary wildly, with $30 to $50 being a common range, but some gyms that will charge hundreds.
  • Location is important because you’re more likely to stick with a gym that is on the way to and from work, or at least close by.

“Having access to a dedicated place to get stronger and train can be really helpful for leveling up your life.”

Read more: https://www.nerdfitness.com/blog/6-things-you-should-do-before-buying-a-gym-membership/

Concept2 Celebrates Women: Bec Giles

A big name in exercise equipment, Concept2 is also big on sharing the glory, opting to give a shout out to women who have excelled in the physical arena in honor of March 8, International Women’s Day. 0be specific shout out goes to Bec Giles, an Australian personal trainer with a rich personal history in sports, including years spent in gymnastics, figure skating, roller skating, and most recently running and strength training. Concept 2 equipment has played a key role in Gile’s fitness history. A 5 hour Everest challenge challenged Giles to start using a SkiErg. A big believer in pushing her limits, Giles loves using her Concept 2 to achieve longer distances. As a mentor to other fitness-focused females, Bec counsels women to find a sport they love, stick to it, and to most of all be unafraid of failure, as it is what hones us into stronger versions of ourselves.

Key Takeaways:

  • On March 8 the world takes time to laud and give thanks for the many political, cultural, social and economic achievements of women.
  • Bed Giles is a personal fitness trainer, working in Australia, who overcame an eating disorder to commit to her fitness goals and become a part of the industry.
  • Giles is very competitive and has had to school herself to accept that every athlete has good and bad days, including many that do not rise to the level of a personal best.

“I believe if you want something bad enough, you are going to have to hurt, but it’s about holding on when you feel like giving up.”

Read more: https://www.concept2.com/news/concept2-celebrates-women-bec-giles

Avoid these 7 exercises if you’re over 50 – MarketWatch

Working out is thought to be great for your health, but some exercises as you get older become increasingly dangerous to carry out. This is due to changes in flexibility, muscularity, and overall recovery time. Therefore, experts recommend limiting certain types of exercise after age 50. These exercises include the leg extension machine, the back extension on a roman chair exercise, pull ups or pull downs from the head, or plyometric exercises, which involve many jumps and cardio. Experts also recommend avoiding overhead presses, springing, and heavy lifting. While this isn’t an exhaustive list, it is important to remember that exercise is still beneficial to the body over the age of 50. Moderation is key.

Key Takeaways:

  • Leg extension exercises can exert too much strain on your kneecaps, and you can exercise the same muscles more safely with lunges or squats.
  • Roman chair exercises can be a very bad idea if you have any kind of back injury or stenosis.
  • Any lift that involves hoisting weights straight over your head can damage your rotator cuff tendons.

“Lifting weights to see how much you can bench gives you bragging rights in your younger years but loses its relevance as you age, Holland says.”

Read more: https://www.marketwatch.com/story/avoid-these-7-exercises-if-youre-over-50-2018-04-10