4 Simple Ways to Up Your Millennial Marketing Game

4 Simple Ways to Up Your Millennial Marketing Game

Social media marketing to Millennials — who constitute the largest demographic on social media — is one of the major fronts of the “war for attention.” Running a contest or challenge for your target audience can help you reach users who are on social media but not looking for anything to buy. Simple, conversational content that eschews jargon is usually the best way to appeal to Millennials. You should also be planning to capitalize on WhatsApp advertising as Facebook expands the opportunities to advertise on the popular app.

Key Takeaways:

  • Many brands are downsizing their traditional marketing campaign efforts in favor of allocating their resources in the area of digital marketing.
  • Challenging potential customers with a fun contest is a great way to spark new customer interest on a site like Facebook.
  • It’s important to remember that most Facebook and Instagram users are not browsing the site with an intent to buy, so simple and fun is a good way to go.

“Social media marketing has proven to be one of the right ways to do digital marketing. Besides being super-efficient, this form of marketing seems like the right way to go because the major social media platforms have received both good and bad press about how easy it is for them to attract users and keep them coming back.”

Read more: https://www.entrepreneur.com/article/328333

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