8 Tips You Can Use to Improve Your Sales Numbers

8 Tips You Can Use to Improve Your Sales Numbers

Entrepreneur’s VIP contributor Brian Tracy published a short article and video on 18 March about the importance of psychology and emotional connections in sales. First impressions are heavily based on emotions, so start out trying to form a positive emotional connection before you start presenting facts. In the same vein, focus more on stories rather than statistics, since our brains respond more strongly to them. You can also use the concept of cognitive dissonance by getting a prospective customer to agree early on that a product could be useful.

Key Takeaways:

  • Study shows that the human brain is more naturally attuned to emotion over logic, making the use of emotion a must in sales marketing.
  • To nail a great first impression with a potential customer, it is best to focus on feelings over straightforward facts.
  • Humans are social creatures, which means that they are apt to respond positively to positive assessments of a product by other people.

“Cognitive dissonance. So, get people on-board with your pitch in the beginning, specifically by pointing out your offering can be useful to their person or save them time.”

Read more: https://www.entrepreneur.com/video/330046

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