How These Co-Founders Scaled Their Business to Millions in Revenue – SFGate

How These Co-Founders Scaled Their Business to Millions in Revenue – SFGate

Gym Launch is a true small business success, growing from one employee to 70 in just three years. What’s the secret to its success? The first aspect was not getting trapped into pricing competition, but instead focusing on giving customers the best experience possible. Second was embracing the notion that it’s okay to have polarizing marketing. Being up front about who you are helps attract the right customers. The final key to success was to leverage “ugly testimonials.” The company used customer posts, photos and videos as is, without cleaning them up. In this way, they come across as more believable.

Key Takeaways:

  • The video features an interview by Entrepreneur Network partner Emily Richett with the owners of Gym Launch, Alex and Leila Hormozi, and discussed how they grew their business.
  • Alex says that the first concept that was uppermost on their mind was not cost but how to serve the customer first.
  • One has to be good at what he is doing, without cutting corners and when your customers are pleased, you will have margin leftovers.

“Leila Hormozi shares that in order to attract the right client from the get-go, you need to have polarizing marketing. Don’t hold back on what the expectations are for your program or service.”

Read more: https://www.sfgate.com/news/article/How-These-Co-Founders-Scaled-Their-Business-to-13697880.php

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