The Heart of Your Gym


What’s at the heart of your gym?

This is an interesting question. It’s one that we all need to think about. Essentially, what we are asking right now is: What is your ideology of training?

Are you training people to become athletes? Are you getting people ready to compete?

If so, you know that the training going on at your gym is going to look like a certain fashion. It’s going to be intense, it’s going to focus on cardiovascular endurance and training. It will also focus on specialized movements like gymnastics and Olympic lifting.

Such specialized movements will require special instruction and coaches. In other words, your gym will essentially be known as a competition gym.

Here’s the thing, though…the majority of people out there…the vast majority of them are not looking for competition gyms. What are people looking for? They are simply looking to get in shape and to be healthy.

This distinction is one that is very important for you to understand as you train and program. Are you going to train with load and intensity in mind? Or are you going to train with variety and rest days patterned in?

Rest days can be such that they are not just a day with stretching and no workout. You can do an active rest day that has rowing or running factored in so a good cardio workout is done, yet at the same time it gives rest to the load on the joints, legs and shoulders.

This type of training takes into consideration first and foremost the safety of your athletes. Now, that begs a question: does competition training not take into consideration issues of safety? Of course it does. But where training for fitness differs is that it accounts for rest. Competition training is always putting the pedal to the metal and priming people for performance.

Such training varieties are either what’s going to attract a person to your gym or not. When they come to the gym they will see workouts going on before them and they won’t know whether they can do that or not.

As they go through the onboard program, they will see other classes around them and they will ask: Can I do that? Will I ever be able to do that?

Your coaching and programming techniques are the things that are going to get them there. By talking to them and emphasizing that you are about their safety first, their health first, and their fitness first…you will draw in new clients.

Remember, all they see when they walk in are the kettlebell swings, the snatches, the burpees, and the kipping pullups. They’ll see people flying through the air with the greatest of ease…and they will question.

They will say, This isn’t me. I’m not fit like that. Do I really need this.

That’s when you can come along and encourage them, remind them you are about their fitness, and show them that you are looking out for them.

So think through your message and what you want to portray about your gym, because that will either make or break you when it comes to getting new clients.

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